All Blog Posts


Student Success

Student Retention Challenges Persist. Here’s How to Address Them.

August 30, 2023

Jenzabar’s Jeff Elliott and Mathew Arndt reflect on the difference between viewing retention as a strategy for institutional and student success.

Higher Education

Utilizing Social Media to Attract Adult Learners

August 23, 2023

Discover how one college was able to gain 1,056 new adult learner leads in 43 days.

3 Ways to Enhance the Student Financial Aid Experience

August 16, 2023

Institutions can improve the financial aid student experience by implementing these three strategies.

Higher Education Trends

3 Tips to Increase Your Admitted Student Yield

August 9, 2023

By August, most institutions have calculated yield, are assessing if goals were met, and are considering how to improve yield for next year.

Higher Education

An Inside Look at College and University Presidents’ Perspectives

June 14, 2023

We examine Inside Higher Ed’s 2023 Survey of College and University Presidents to better understand how higher ed leaders view the future of education.


JAM 2023 Recapped: Innovation, Exploration, and Transformation

June 7, 2023

As JAM 2023 attendees depart Orlando, Florida, we look back at a memorable four days of learning, sharing, and connecting.

Higher Education Trends

How to Use the Enrollment Funnel to Evaluate Recruitment Strategies

May 3, 2023

As admissions teams assess their campaign efficacy, examining data from the enrollment funnel can help them pinpoint areas for improvement.

Higher Education Trends

3 Things You Can Do to Minimize Summer Melt

April 26, 2023

As summer approaches, we look at three ways admissions offices can help better support students through the enrollment process.

Higher Education Trends

4 Ways to Engage Parents During the College Admissions Process

April 19, 2023

We analyze Spark451’s Parent Survey of College-Bound Students to identify the four most prevalent factors institutions should consider when marketing to parents.

Higher Education Trends

6 Strategies for Recruiting High School Seniors

April 5, 2023

Let’s examine Spark451’s College-Bound Student Survey to uncover what schools can do to recruit more students.

A Foolproof Way for College Admissions Teams to Do More With Fewer Resources

March 29, 2023

With a new student information system, Saint Francis Medical Center College of Nursing was able to achieve 4x the outreach in half of the time.

Student Engagement

A 3-Step Process for Using Financial Aid to Boost Student Retention

March 22, 2023

These three steps can help institutions improve student retention rates.

Student Success

Improving Student Retention Rates by 200%? Here’s How One College Did It.

March 15, 2023

United Tribes Technical College increased its student retention rates by nearly 200%. We examine the steps UTTC took to make this happen.

Higher Education Trends

How to Use Financial Aid to Overcome Enrollment Challenges

March 8, 2023

What must institutions do to ensure the financial aid packages they offer are compelling enough to attract students and encourage enrollment?