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The ROI of Paid Media for Senior Search

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Teenagers spend an average of 8.5 hours of screen time per day, which has increased year over year. For example, since 2015, there has been a 29.75% increase in screen time. Out of a 24-hour day, with at least 7 hours of sleep, teenagers spend 50% of their 17 waking hours on screen devices. Entertainment screen use includes time spent watching TV, playing video games, using social media, browsing websites, creating content, and other digital activities.

As every marketer knows, the best way to reach teenagers is where they spend the most time, which is why it’s crucial for colleges and universities to run paid media campaigns through social media channels, ConnectedTV, audio channels, or on the web. With lower costs and high ROIs, running paid media campaigns can help you reach your goals.

Offsetting The College Board Search Changes

As the College Board lowers the number of names available through its Student Search Service, paid media campaigns are becoming more important than ever for the student recruitment process. With large reach and powerful targeting abilities, paid media campaigns can help you connect with prospective students who are likely to be a fit for your institution.

We analyzed our partner institutions’ paid media efforts for recruiting Fall 2023 undergraduate students and compared them to the College Board’s Senior Search name purchases for Fall 2023, and here is what we found:

To discover the results of Spark451’s analysis, read the full article here.

To explore how Jenzabar and Spark451 can help you find, recruit, and enroll more right-fit students, read about our Strategic Enrollment Suite.

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