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The 2025 EDUCAUSE Top 10, Part 1: Prioritizing Key Challenges for Higher Education

October 23, 2024

At its annual meeting this year, EDUCAUSE unveiled its 2025 Top 10. We break down the critical issues shaping higher education in this three-part series.

Top 5 Admissions CRM Focus Areas for Fall

October 16, 2024

Our colleagues at Spark451 explore how you can make the most of higher education’s fall enrollment season.

Email Marketing Best Practices

October 2, 2024

Our colleagues at Spark451 explore essential tips for higher education institutions looking to elevate their communication strategy.

How College and University Presidents Are Navigating Uncertainty

September 4, 2024

In a companion piece to its 2024 survey, IHE explores how higher education leaders are confronting today’s financial challenges.

Take Control of Your Financial Aid Offers

August 21, 2024

Discover how to stay on top of financial aid communications and why digitals offers may be more impactful than paper ones.

Freshmen Persistence and Retention Rates Are Up. Here’s How You Can Sustain the Trend.

July 31, 2024

Freshmen retention and persistence is increasing. Here’s how to bolster early intervention and first-year programs to continue the upward trend.

Keeping Students and Families Engaged Through the Enrollment Cycle

July 24, 2024

With normal melt enhanced by FAFSA challenges, what can institutions do to maintain student engagement throughout the spring and summer?

How Gmail and Yahoo Are Changing the Email Ecosystem

May 1, 2024

Discover tips and tricks for ensuring your emails are sent without errors.

The Key to Student Success: Keep Things Human

April 17, 2024

Struggling students have unique needs. How can busy student success professionals tailor support to meet those needs?

What Can Institutions Learn From the Way Community Colleges Serve Their Communities?

April 10, 2024

Community colleges across the nation are transforming the way they do business. Here’s what other institutions can learn from their successes.

How to Unburden Your Admissions Team During the April Madness Season

April 3, 2024

Discover how a modern communications solution can unburden your admissions team and increase yield at the same time.

4 Major Takeaways From Spark451’s Graduate School Survey

March 6, 2024

As institutions look to create sustainable graduate programs, these key takeaways from Spark451’s survey may help.

Your Applications Are Up, But Are You Prepared for Yield Season?

February 28, 2024

Here are some strategic suggestions to help admissions teams overcome potential admitted yield obstacles.

Higher Education Needs to Focus on Re-Recruitment. Here Are 5 Methods to Consider.

February 21, 2024

Institutions need to market to current students. Spark451’s Steve Kerge outlines 5 things they should be doing.