3 Tips to Increase Your Admitted Student Yield

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The following is excerpted from a blog by Spark451, a Jenzabar Company.

Yield is a unique yet vulnerable time in the enrollment cycle for higher education institutions. Admitted students can choose to either commit to your university or simply go elsewhere. Successful yield involves engaging your admitted students early, and often, by offering meaningful information to the students and their families. Most importantly, engaging students means building relationships and a foundation of trust at every opportunity.

When students begin their college search, they start by visiting campuses that have piqued their interest. Once a student steps foot on campus, they want to feel personally connected, and many institutions are very skilled at tapping into these feelings. During tours, students start imagining themselves in various settings on campus. They think about what it would be like to eat at the dining hall, play volleyball in the quad, work out at the gym, and study in the beautiful library.

The reality is that institutions can’t control the decisions that students ultimately make on where they will attend, but what they can do is create more strategic and impactful communications and position themselves in a way that builds trust with prospective students and informs their decision-making.

To discover the three tips that can help you focus your yield efforts and maximize your reach with your admitted student pool, read the full article here.


To explore how Jenzabar and Spark451 can help you find, recruit, and enroll more right-fit students, read about our Strategic Enrollment Suite.

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