The acquisition of Spark451, a full-service marketing and technology firm that provides enrollment strategies and support, further strengthens Jenzabar’s mission to empower institutions with the resources and tools to recruit their right-fit students and attract adult and non-traditional learners as student demographics shift.
This acquisition is a critical milestone as higher education institutions transform their enrollment strategies during a time of unprecedented upheaval for college admissions. With the acquisition of Spark451, Jenzabar can offer even deeper enrollment strategy expertise and full-service marketing capabilities, including more complete support for institutional enrollment, retention, operations, management, and digital transformation initiatives.
drop in undergraduate enrollment from 2019 to 2021
fewer students are enrolled today than 10 years ago
drop in enrollment for traditional college-age (18-24) students
drop in freshman enrollment since 2019