The acquisition of Spark451, a full-service marketing and technology firm that provides enrollment strategies and support, further strengthens Jenzabar’s mission to empower institutions with the resources and tools to recruit their right-fit students and attract adult and non-traditional learners as student demographics shift.

This acquisition is a critical milestone as higher education institutions transform their enrollment strategies during a time of unprecedented upheaval for college admissions. With the acquisition of Spark451, Jenzabar can offer even deeper enrollment strategy expertise and full-service marketing capabilities, including more complete support for institutional enrollment, retention, operations, management, and digital transformation initiatives.