Spark451 is Now a Jenzabar Company

Jenzabar Acquires Spark451 to Fuel the Evolving Higher Education Market

The acquisition of Spark451, a full-service marketing and technology firm that provides enrollment strategies and support, further strengthens Jenzabar’s mission to empower institutions with the resources and tools to recruit their right-fit students and attract adult and non-traditional learners as student demographics shift.

This acquisition is a critical milestone as higher education institutions transform their enrollment strategies during a time of unprecedented upheaval for college admissions. With the acquisition of Spark451, Jenzabar can offer even deeper enrollment strategy expertise and full-service marketing capabilities, including more complete support for institutional enrollment, retention, operations, management, and digital transformation initiatives.

Enable Better Student Experiences With a Modern ERP

Find, Attract, and Recruit Your Right-Fit Students

Affordably Scale Your IT Resources via the Cloud

Grow Your Enrollment Reach and Effectiveness

Leverage the Industry’s Most-Selected SIS

Engage Adult Learners and New Student Cohorts

Let's Tackle the Enrollment Crisis


drop in undergraduate enrollment from 2019 to 2021


fewer students are enrolled today than 10 years ago


drop in enrollment for traditional college-age (18-24) students


drop in freshman enrollment since 2019

More Resources

Press Release: Jenzabar Acquires Spark451

Press Release: Jenzabar Acquires Spark451

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Peering Into the Future of Higher Education: What Will Students Want?

Peering Into the Future of Higher Education: What Will Students Want?

Read Now

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