Strategic Enrollment Marketing, Creative Services, and Technology


a Jenzabar Company

Marketing to the Next Degree°

Strategic Enrollment Marketing, Creative Services, and Technology

Spark451, a Jenzabar Company, is a higher education marketing firm delivering effective campaigns through research, strategy, communication planning, and breakthrough creative. Specializing in enrollment marketing, student search, creative services, and digital media, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.

At Spark451, we take marketing to the next degree by combining creativity with powerful technology to achieve measurable results.

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Core Services

Enrollment Marketing - Spark451

Enrollment Marketing

Data-driven recruitment strategies that attract the right students.

Search Smarter
Creative Services - Spark451

Creative Services

Inspired marketing communications and personalized content.

Get Creative
Technology - Spark451


Admissions technology and data solutions for marketing optimization.

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Spark451’s unique industry insights, creativity, and dedicated account strategy really stand out among other agencies in the higher ed space. Working with Spark over the years has enabled us to more effectively market to, support, and retain our students.

Joey Schmit, Assistance Vice President, Marketing & Communications, New York University

Enrollment Marketing and Creative Services Solutions

Student Search

Build your next class with a response-driven campaign customized to your institution.

Admitted Yield Program

Build excitement and help admitted students secure their enrollment.

Digital Marketing

Get the most out of your ad budget and reach the right person, with the right message, at the right time.

Web Design & Development

Strengthen and modernize your institution's website with data-backed insights, solid SEO, and responsive, refreshed design.

SparkAssist CRM Support

Enlist the support you need to unlock your CRM’s full capabilities and develop advanced solutions to reach your goals.

Publication Suites

Evoke an emotional connection through materials that tell your institution's unique story.

Direct Marketing

Reach the right audiences with messages that resonate and spur action.

Communications Strategy

Build a refined tactical plan for your institution's communications.

Data Science & Analytics

Leverage data to make informed decisions and create a more personalized marketing plan while maximizing results.

Insights and Innovations

Blog: Coming to Inboxes Near You: BIMI

Blog: Coming to Inboxes Near You: BIMI

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2022 College-Bound Student Survey - Spark451

Survey Report: Spark451's Latest College-Bound Student Survey

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Webinar: What Parents Are Saying About College Search

Webinar: What Parents Are Saying About College Search

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We’d love to have an informal conversation about your goals and challenges.

Contact us today, and we’ll get right back to you.

Award-Winning Work That Gets Results

Check out our latest portfolio to see how Spark451's Creative Services team helps colleges and universities impress and engage students.