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Spark451, a Jenzabar Company

Strategic Enrollment Marketing, Creative Services, and Technology for Higher Ed

Marketing to the Next Degree°

Spark451 is a higher education marketing firm delivering effective campaigns through research, strategy, communication planning, and breakthrough creative. Specializing in enrollment marketing, student search, creative services, and digital media, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.

At Spark451, we take marketing to the next degree by combining creativity with powerful technology to achieve measurable results.

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Core Services


Enrollment Marketing - Spark451

Enrollment Marketing

Data-driven recruitment strategies that attract the right students.

Creative Services - Spark451

Creative Services

Inspired marketing communications and personalized content.

Technology - Spark451

Technology

Admissions technology and data solutions for marketing optimization.

Spark451’s unique industry insights, creativity, and dedicated account strategy really stand out among other agencies in the higher ed space. Working with Spark over the years has enabled us to more effectively market to, support, and retain our students.

Joey Schmit, Assistance Vice President, Marketing & Communications, New York University

Enrollment Marketing and Creative Services Solutions

Student Search

Build your next class with a response-driven campaign customized to your institution.

Admitted Yield Program

Build excitement and help admitted students secure their enrollment.

Digital Marketing

Get the most out of your ad budget and reach the right person, with the right message, at the right time.

Web Design & Development

Strengthen and modernize your institution's website with data-backed insights, solid SEO, and responsive, refreshed design.

Publication Suites

Evoke an emotional connection through materials that tell your institution's unique story.

Direct Marketing

Reach the right audiences with messages that resonate and spur action.

Communications Strategy

Build a refined tactical plan for your institution's communications.

Insights and Innovations

Strategies to Increase Enrollment With Adult Learners: Part 1 - Spark451 Blog

Blog: Strategies to Increase Enrollment With Adult Learners

2022 College-Bound Student Survey - Spark451

Survey Report: Spark451's Latest College-Bound Student Survey

Webinar: What Parents Are Saying About College Search

Webinar: What Parents Are Saying About College Search

We’d love to have an informal conversation about your goals and challenges.


Contact us today, and we’ll get right back to you.

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Contact Us

Jenzabar, Inc.
181 South Liberty Street
Harrisonburg, VA 22801
+1.540.432.5200