The New GOLD Standard: How to Turn Graduates of the Last Decade Into Lifelong Donors
White Paper
This step-by-step approach demonstrates how to engage young graduates and develop lifelong donors and advocates.
The graduates of the last decade (GOLD) demographic are both the most important donor demographic as well as the most difficult to cultivate. When advancement staff secure GOLD donations, they develop a pipeline of donors with years of giving ahead of them. However, laden with college debt and possessing far less buying power than previous generations, recent graduates are more likely to be offended at a request for funds than they are to be excited contributors. What can advancement offices do to maintain relationships with these graduates and secure their participation in advancement efforts for years to come?
Download our comprehensive guide to securing GOLD engagement and discover strategies and best practices from institutions across the country. You’ll also explore:
- How to cultivate young donors even before they graduate.
- Why securing engagement instead of donations leads to more long-term giving.
- How to successfully solicit funds when the time is right.
- And more!
Download your copy of the white paper today!
