What’s the Secret Sauce to Successful Enrollment Marketing? That’s Debatable.

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Which skillset comes first: The enrollment or the marketing? Two experts discuss.

What type of experience does an enrollment marketer need to be successful? What proficiencies drive the most essential insights? Is it more important to understand marketing frameworks or to know the ins and outs of higher education enrollment? The short answer: Yes.

In this episode of the EdUp Experience podcast, Spark451 Vice Presidents and good friends Steve Kerge and Mike McGetrick debate the elements required to run a successful enrollment marketing initiative. The two dig into the importance of brand building and also draw lines in the sand when it comes to liberal arts vs skills-based educations.

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