Want to Draw More Students to Campus? Build Your Brand

Successful institutions know who they are and what they have to offer students.

While many institutions across the country are struggling to meet enrollment goals, many others are enrolling students in record numbers. What are these institutions doing that their peers are not?

In this episode of the EdUp Experience podcast, Vice President of Enrollment Marketing at Berry College Andrew Bressette sits down with Jenzabar’s Vice President of Enrollment Marketing Steve Kerge to discuss what makes Berry College unique and how—by leveraging these traits—the institution continues to exceed enrollment goals. Bressette and Kerge also discuss methods that colleges and universities can use to identify “what makes their school cool” and common pitfalls that schools encounter when trying to market their brand to new students.