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University Business: Survey Identifies the Ups and Downs of College Communications

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Among the myriad options for communications in higher education, which strategies are institutions implementing and why?

In September 2021, University Business and Jenzabar partnered on a survey of higher education leaders to identify which communications channels are used at their institutions and to describe their communications strategies and challenges. More than 220 higher education leaders participated, including presidents and vice presidents, marketing and communications leaders, provosts, deans, and more, from institutions of all types and sizes.

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  • What are the most common channels used to engage and communicate with students?
  • What are colleges' and universities' plans for integrated communications strategies?
  • What are the biggest communications pain points facing higher education today?
University Business: Survey Identifies Most Common Challenges and Opportunities for Improvement in College and University Communications

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