2025 Enrollment Decision Factors: Actionable Insights for College Marketing and Enrollment Leaders

Did you know:

• 1/3 of students used an AI tool to obtain information about their preferred college or university during the search process.
• 92% of parents named cost as a critical factor in college application decisions—yet only 41% reported that their child chose the most affordable option.
• 41% of parents said they would consider encouraging their child to withdraw from an already-enrolled college if another institution delivered a better financial aid offer.

Watch this webinar to dive deeper into these and other findings from Spark451’s Student and Parent Editions of the Class of 2029 College-Bound Student Survey. The webinar will explore the surveys’ key summaries and themes and provide practical guidance for institutions looking to gain a competitive edge.