Jenzabar Unveils the New Campus Marketplace Solution to Empower Institutions to Build and Grow Non-Traditional Programs

Jenzabar’s Multifaceted Solution Is Designed to Support Alternative Education Programs, Enable Enrollment Growth, and Serve Community Needs

Boston, MA – May 31, 2023 Jenzabar, Inc., a leading technology innovator in higher education serving the new student, today announced the launch of the new Campus Marketplace powered by Jenzabar solution, which unites online storefront and registration software with strategic marketing services and prebuilt, skills-based curricula. Campus Marketplace enables institutions to bridge the education to employment divide by offering non-traditional education options that give learners the in-demand skills they need to succeed in today’s competitive work environment.

Recent data has highlighted a growing number of job vacancies and a shortage of skilled employees. In its latest survey, Jenzabar found that 88% of HR executives are combatting this by implementing hiring and promotion practices that focus on skills over college degrees. Additionally, past surveys conducted by Jenzabar revealed that most Americans claim they would seek out further training and education if it were affordable, accessible, and easy to do in their own time. Campus Marketplace can help address these education and employment needs by enabling institutions to get non-traditional programs up and running quickly, giving lifelong learners alternative education options to acquire and hone skills that employers want.

“We are approaching a crossway in which business, student, and higher education needs are converging. Businesses need more and better employee upskilling opportunities; students need to be able to demonstrate competencies that employers want; and higher education needs a way to attract more learners of all ages and demographics,” said Chris Morgan, Intrapreneur of Lifelong Learning at Jenzabar. “In one holistic solution, Campus Marketplace aligns the interests of employers, students, and institutions by giving higher education a way to build, launch, and grow non-traditional programming.”

Manage Non-Traditional Programs, Create Brand and Program Awareness, and Offer Curated Skills-Based Content

Campus Marketplace enables institutions to manage every aspect of their non-traditional programming, including the means to attract new learners to campus and provide them with in-demand, skills-based learning options. With Campus Marketplace, institutions can register both enrolled and unenrolled learners in alternative learning programs through a branded online storefront, giving students the ability to purchase unbundled courses through a familiar online buying experience. Campus Marketplace also enables institutions to manage dual-enrollment partnerships, offer membership and subscription plans, and gain insight into course profitability.

As part of the Campus Marketplace solution, institutions can leverage strategic marketing services from Spark451, a Jenzabar company, to create brand awareness and expand the reach of their programs. With tailored content and advertising to attract an institution’s right-fit student, colleges and universities can drive qualified traffic to their website, expanding program visibility as well as the opportunity to grow non-traditional student populations.

Additionally, Campus Marketplace offers institutions curated skill bootcamps—non-credit courses for the most in-demand skills delivered as a Common Cartridge that can be easily added to an institution’s learning management system. The skill bootcamps give institutions the ability to launch non-traditional programs immediately. Each bootcamp contains an iterative weekly project that builds to a demonstrable portfolio piece, as well as detailed rubrics and discussion prompts for faculty.

“Campus Marketplace delivers on the promise of the Campus Movement, Jenzabar’s commitment to enabling education equity, accessibility, and affordability for learners of all ages,” said Ling Chai, Founder, President, and CEO of Jenzabar. “With a solution that supports the launch and growth of non-traditional programming, higher education institutions can provide all learners the opportunity to achieve their potential. Campus Marketplace brings us one step closer to a world where anyone, anywhere can find, learn, and live their true calling.”


About Jenzabar

Created out of a passion for education and a vision for technology, Jenzabar offers disruptive, innovative software solutions and services that empower students’ success and help higher education institutions meet the demands of the modern student. Over 1,350 higher educational campuses harness Jenzabar solutions for improved performance across campus and a more personalized and connected experience for the student. For further information, please visit or on Twitter @Jenzabar or on LinkedIn.

Media Contact

Gail Scibelli
fama PR for Jenzabar