Assess Your Enrollment Marketing Strategy at CIC's 2023 Presidents Institute

Get a Free Enrollment Marketing Brand Assessment ($20K Value)

Our experience shows that for a president to be successful over the next decade, they need to focus on three core areas:

  1. Unifying data and analytics to support strong, data-informed decisions.
  2. Leveraging platforms that support key business processes and the institution's overall brand.
  3. Delivering strategic communications that support enrollment health.

Jenzabar and Spark451 are providing this exclusive offer to 2023 Presidents Institute attendees at no charge—a $20,000 value.

Availability is limited to the first 10 responders to sign up.

As part of the assessment, you will receive a pre-analysis of your enrollment strategy, up to a 90-minute session (either in-person at the CIC Institute or virtually) to discuss your initiatives, and a written assessment report within 2 weeks of the session. We will also follow up with a review meeting that will go over the written report, your overall enrollment marketing brand analysis, institutional comparisons, and opportunities to strengthen your approach.

Join us for a special evening at the California Academy of Sciences on January 5 !

Dine Alongside the World's Largest Freshwater Turtles and Claude - the Albino Alligator

Roundtable Discussion: How Are Your Peer Institutions Adapting to Higher Education’s Newest Challenges?

Thursday, January 5 | 3:45 – 4:45 PM

The higher education landscape is changing: Student demographics and needs are shifting and the value of a college degree is being called into question. As pressure mounts for colleges and universities to adapt, Inside Higher Education’s recent Deep Dive Report explored how schools are coming up with inventive ways to position themselves for future success. In this roundtable discussion we’ll use this report to examine how leaders of private colleges can address declining enrollments, offer alternative learning pathways, combat employee turnover, and remain resilient.


  • Doug Lederman, Editor & Co-Founder, Inside Higher Ed
  • Steve Kerge, Vice President, Business Development, Spark451 & Jenzabar

Research Round Robin: Industry Survey Findings: How Much Stake Do Institutions Have in Non-Traditional Academic Credentials?

Friday, January 6 | 9:45 – 10:30 AM

The way learners consume education has changed. Many are seeking hybrid learning options or short-term courses to get the skills they need to succeed. Now, the demand for non-traditional academic credentials like certificates, micro-credentials, and stackable degrees is on the rise. It looks like colleges are listening and are increasingly offering alternatives to the traditional degree, but there is still much to discover about this new learning methodology.

Recently, Jenzabar conducted a study to uncover trends, insights, and lessons learned related to offering alternatives to the traditional academic credentials. In this session, we’ll share the results of our survey and discuss how institutions are creating pathways to make higher education accessible, affordable, and attainable for all learners.


  • Omer Riaz, Vice President, Strategy & Innovation, Jenzabar