The decision to pursue higher education is weighed against a number of factors but often comes down to an individual's ability to pay for a college degree. Despite the unpredictable economy and many prospective learners challenging the pursuit of expensive postsecondary educations, institutions have an opportunity to improve student enrollment and retention by delivering competitive financial aid offers, which can tilt the scales by granting students monetary support.
Financial aid can include any combination of grants, scholarships, work-study jobs, and loans that provide funds for an individual’s college tuition and expenses. The white paper discusses how institutions can provide accurate, timely, and concise financial aid offers to attract new learners and encourage existing students to stay enrolled.
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