3 Major Business Trends Impacting Higher Education

The changing higher education landscape is causing leadership roles across campus to evolve. Decision-makers are under more pressure to initiate, drive, and follow through with digital transformations that promise to increase student enrollment and engagement, enable new business and operating models, and improve sustainability in an otherwise unpredictable environment.

In 2020, the COVID-19 pandemic drastically reshaped the higher education model, as it did to many other industries. After shifting to an online learning environment and adopting new communications tools and methodologies, many students have established a new perception of higher education. In some cases, today’s learners believe they no longer need the traditional, four-year, in-person college experience; they want new ways to link employability and education and they want a better overall return on their education investment.

In a recent report, Top Business Trends Impacting Higher Education in 2021,* Gartner points to trends that will impact higher education institutions and their IT departments. Let’s look at a few of these trends in more detail and what institutions can do today to lay the foundation for a better tomorrow.

1. Implementing Alternative Credentials

The idea of the personalized student experience is not new. It’s well-understood that students want more contextualized learning experiences that address their specific objectives. For this reason, among many others, alternative credentials, such as micro-credentials, badges, competencies, and more, are being explored in higher education.

By implementing an alternative credential strategy, institutions can provide students with more options to gain new skills and increase employability. Similarly, institutions can expand their reach and target new markets by offering unique credentials that address the demands of certain cohorts.

2. Increasing Employability 

As mentioned above, alternative credentials can help students pursue more tailored learning experiences that help them get a job in their desired fields. Similarly, institutions can collaborate more closely with the business world to better align education with workforce opportunities.

By increasing employability for graduates, institutions can better demonstrate a return on investment. While not every student will view their college experience as a success if they get a job after school, being able to map their academic journey to professional development will likely help justify the cost for many prospective students.

3. Productizing Education

One of the biggest challenges facing higher education is delivering a standardized product (learning experience or credential) for their customers (students) in a well-understand, easily comparable manner. As the higher education market grows more competitive due to the intensifying online learning arena, being able to deliver a top-quality product will help differentiate institutions.

Campus leaders may need to revisit their brand, vision, and value propositions to more clearly outline their “education product.” In doing so, institutions may unlock new revenue opportunities because they can target a more diverse audience, as opposed to the current target audience for higher education, which is growing more niche by the year.

These trends are impacting higher education dramatically, but they are not the only ones. For more information and additional trends that are impacting higher education, download Gartner’s report, Top Business Trends Impacting Higher Education in 2021.

*Gartner, Top Business Trends Impacting Higher Education in 2021. Glenda Morgan, Jan-Martin Lowendahl, Robert Yanckello, Tony Sheehan, Terri-Lynn Thayer. Published 23 February 2021.

Subscribe

Loading...

You May Also Like This

3 Tips for Tackling Summer Melt From Enrollment Pros

May 05, 2021

Summer melt is coming, which means institutions need to reevaluate their current recruitment and retention practices to maximize how many...

University Perspective: How to Drive Student Success Through Personalization

May 05, 2021

Many higher education institutions continue to measure success through the lens of what is best for the traditional undergraduate student...

Personalized Learning in Higher Ed May Be the Norm Going Forward

May 05, 2021

Given today’s familiarity with Netflix, Amazon, and other ecommerce platforms that promise personalized experiences, college students exp...

Contact Us

Jenzabar, Inc.
101 Huntington Ave Suite 2200
Boston, MA 02199
+1. 617.492.9099