Jenzabar Delivers Groundbreaking Academic Program Analytics Through Partnership with Gray Associates

We have some very exciting news about Jenzabar Analytics! Through a new partnership with Gray Associates, we will be incorporating Gray Associate’s industry-leading academic program analytics, market research, decision-making processes, and services into the Jenzabar Program Analytics solution. Through this partnership, Jenzabar is now able to deliver a custom assessment of each institution’s strategic program portfolio.

Higher education institutions have been challenged to determine which academic programs to offer. Jenzabar Program Analytics helps institutions navigate which offerings and programs are the best fit for their students, community, mission, and institutional financial health. With Jenzabar Program Analytics, Jenzabar clients can create the right mix of programs with ease and confidence. It also eliminates much of the data gathering and guessing.

With Gray Associates, Jenzabar now delivers Analytics Models that evaluate an institution’s portfolio of programs. The models include a SaaS tool designed to evaluate revenue, direct cost, and contribution margin for each current program. It also includes a SaaS platform that enables institutions to analyze the attractiveness of local and national markets for over 1,000 academic programs. Importantly, this system includes data on student demand, as well as employer needs and competitive intensity. With this data, Gray’s experts help colleges assess how to free-up funds trapped in failing programs, invest in current or new programs, and ultimately increase enrollment.

Gray Associate's Cutting Edge Tools & Services

Gray Associates is a higher education consulting firm that helps clients develop fact-based institutional and marketing strategies to maximize outcomes for students, the school, and its constituencies. Gray leverages rigorous research, proprietary databases, and advanced analytical techniques to forecast students’ academic program decisions, quantify competitive pressures, and evaluate the economics of current and potential new academic programs. The combined data solutions and analysis provide the deep strategic insight and market knowledge to help colleges reach informed decisions.

We work with institutions to provide data, analysis, and strategic direction that is tailored to their specific circumstances – so they can confidently determine which programs they should start, stop, sustain, or grow,” said Bob Atkins, CEO of Gray Associates.  “Our combined services and tools provide colleges with the data and facilitated processes to help them make tough decisions, investments, and program changes.”

Jenzabar Analytics

Jenzabar Analytics is part of Jenzabar One, a cloud-ready suite of higher education technology products and services that improves the student experience and drives institutional success. The module’s customizable, industry best-practice dashboards give flexibility to track specific data points critical to an institution. 




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Jenzabar, Inc.
101 Huntington Ave Suite 2200
Boston, MA 02199
+1. 617.492.9099