Nothing is normal about going back to school in 2020. Naturally, college freshmen have lots of questions when they first arrive on campus—but many individuals did not physically visit campus this fall. Meanwhile, the daily ambiguity surrounding the ongoing pandemic has created an environment in which everyone, including parents, has questions at the start of the new school year. The information is dynamically changing, and institutions need to implement new processes that will allow them to be transparent and provide the support that students need.
One of the best ways institutions can improve their communications strategy is to have a single place where students, parents, and staff can get their questions answered. Unfortunately, staff and administrators will not be able to handle the influx of repetitive calls from students and parents who have questions about changing procedures, especially during a pandemic. This type of situation is ideal for a chatbot, which can relieve internal pressure and without negatively impacting student expectations.
Self-service chatbots can give students a way to easily access accurate information. Chatbots are accessible 24X7, which means they offer institutions the convenience of being able to answer students’ questions at any time. Meanwhile, personnel won’t need to spend time responding to repetitive questions and can focus on more complex queries.
First impressions are lasting impressions. How incoming freshmen and transfer students are introduced to campus has a lasting impact on their success. Removing obstacles to finding information and creating a sense of belonging are key elements in creating a positive onboarding experience, especially during the pandemic when in-person interactions may be limited. Chatbots can help eliminate barriers to support and provide real-time access to important information.
Students should be able to access the resources they need at any time—day or night. Chatbots can help ensure new, accurate information is readily available and properly conveyed to students in a uniform voice, which is vital during a pandemic. If someone isn’t feeling well, for example, they can contact the chatbot about being tested for COVID-19 and what the protocol is for quarantining. Chatbots can provide answers to the student and relay concerns to the necessary campus staff who need to be informed about new cases. If a chatbot can’t help a student, the system will automatically direct users to a human.
Beyond COVID-19, chatbots can streamline how staff respond to questions, which can speed up the entire process and reduce any backlog. Chatbots reduce the manual effort required by staff to answer the same questions repeatedly, allowing them to focus on other tasks.
Chatbots can help institutions in many ways because they collect information with every interaction. If a question can’t be answered, chatbots record it so the question can be researched and added to the database. The data collected by chatbots provides helpful information about student behavior and concerns, which is useful for any student-related department. With the right chatbot, higher education institutions can make the onboarding process easier and eliminate barriers to student success.
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